Pengaruh Opinion Leader Terhadap Persepsi Tingkat Kepercayaan Merek Asing
نویسندگان
چکیده
The purpose of this research wanted to know about the influence opinion leader towards belief level foreign brand, especially neurotropic vitamin. data was gained from 186 responden by questionnaires and interview. Sampling method used non probability sampling purposive technique select respondents engaging health care professionals including nurse, midwife general practicioners. Simple regression exam data. There an on brand perception showed t-count value (4.096) which greater than t-table (1.973). It concluded that individuals prefer advice received experienced knowledgeable advisor more less skilled advisor.
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ژورنال
عنوان ژورنال: Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan
سال: 2021
ISSN: ['2622-612X']
DOI: https://doi.org/10.24167/jemap.v4i2.3298